Ghost is an open-source blogging platform designed to simplify the process of creating and publishing online content, with a focus on minimalism, speed, and flexibility.

Blog websites feature posts written by one or more authors, organized by categories and tags, with a section for comments and archives sorted by date or topic. Additional features may include search bar, social media sharing, subscription or RSS feed, about and contact pages, and visual content.

A template or theme refers to a pre-designed layout or structure that provides a basic framework for building a specific type of application or website. It typically includes good design, placeholder content and functional features, allowing developers to customize and fill in the details according to their specific needs.

Gulp.js is an old but popular site building tool that automates various repetitive development tasks in web development, such as compiling Sass, minifying JavaScript, and optimizing images.